Sell Your Home Faster
For the Highest Price

Our “much" better market research capabilities are in what we call the “RCD9 System”, a proprietary web-based inventory management, market research and listing marketing and management system that Davis Driver has developed over the last thirty-three years.  The acronym stands for “Residential Community Development", and the 9 stands for the nine groups of people who make up the industry and buy the real estate it develops.

We Include basic information pulled from the Multiple Listing Service (“MLS”) such as details on pricing, past remodeling efforts, home photos, and Desert Mountain membership access offered, if any; also, aerial photos from the County website (very useful in understanding and presenting any competitive advantages that a candidate listing has over its most obvious competitors, such as NOT being only yards away from, if not directly overlooking, a noisy road or intersection; also, our own direct observations of certain crucial property characteristics not in the MLS, such as amount of each of ten potential views a given property has; having a shared driveway; the solar exposure of the back patio; whether it gets hit by errant golf shots, is on an entry, has a garage downstairs, a primary bedroom upstairs, etc.

Some of these details are shared in standard report formats on this site (see “Standing Reports” below).  These reports would be useful to a prospective seller in doing “rough” preliminary research into likely competition, or lack thereof.  Once we get involved and have created a detailed physical profile of the home (indeed, every “Room, Space, and Place” in the home), we can then go in and do radically more useful and revealing comparative analyses on behalf of that home and its owner, looking at Available, Pending, Sold, and Expired listings, than any other agent.  Figuring out which home (or two) will be the most competitive to the home we may be representing, and knowing the strengths and weaknesses of those homes to the same degree we know them about the home for which we are under consideration as a listing agent, and knowing how Desert Mountain buyers think, let’s us predict buyer reactions as they move through the process of seeing multiple homes, and the resultant impact on sales and sales prices, with great accuracy.  This accuracy allows us to develop offensive, and defensive, marketing strategies that pay off, big-time, for our listing clients.  Our competitors, which only have the generic MLS for market research, are effectively shooting in the dark.

If there is some lag time between when we first come on the scene and create these initial reports, we can set up as many detailed queries as we want in “Market Watches”.  These reports are automatically generated, sent, and recorded in our System, to Desert Mountain owners, before or after a listing is created, so they can be as informed as they want about Desert Mountain’s market in general, the market in their home’s own Desert Mountain Village, any home (or homes) that are of interest individually, and any group of homes that conform to search queries, in order to get multiple “slants” on the homes that might be competitors.  We set up and maintain these reports ourselves.  Once we have the listing, we create a “Listing Client Home Page”, a private website just for our client where they can go at any time so see our marketing activities, and market activity reports in great detail.  Transparency, efficiency, and effectiveness, are what we are after.

To arrive at our suggested list price ranges, we use Available Properties data, but also dive into Sold, Pending, and Expired listings to get a complete picture.  If the home is unique, we will be more aggressive in our pricing (higher).  If it has some competition, we dial that back in our own judgement, taking into account how quickly the seller wants to get under contract.  To see a sample "List Price Analysis and Preliminary Marketing Plan", click here.

Considering these results, we sympathize with those Desert Mountain owners who want to sell and know several agents whom they think, based on marketing messages from their brokerage, are qualified and would do a decent job.  Unfortunately for sellers, none of these messages have anything to do with how well these agents, teams, or their brokerage, sold their past listings from a client’s perspective!  These disingenuous messages are about things that sound like they should be to the client’s benefit but have zero to do with selling a home quickly for the client’s benefit.  They are telegraphing the brokerage’s intent to get listings (no crime there); but they are also telegraphing their intent to get both ends of the deal, enriching the brokerage, not the client.  They don’t talk about metrics like we do because they don’t do well in them.  It is nice to do a favor for an old friend who is a real estate agent, but with a difference in actual results that could easily be many hundreds of thousands of dollars of net sales proceeds, it makes sense to look a little more deeply into who did what and how well they did it.  We can help you in that research.